The iPhone 17 Pro Max was one of Apple’s flagship smartphones, but its pricing situation has changed significantly in September 2026.
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max on September 9, 2026, and subsequently removed the iPhone 17 Pro Max from its official online store.
That means there are now two different prices worth discussing: the original official price and the current market price.
Quick Answer
The iPhone 17 Pro Max originally started at $1,199 in the USA for 256GB.
It is no longer sold directly by Apple, but remaining inventory, carrier stock, refurbished units and used devices are still available.
Current secondary-market pricing varies widely. Swappa’s September 10, 2026 data showed an average price around $1,270, with unlocked 256GB listings averaging about $1,123.
Original iPhone 17 Pro Max Price
When launched in 2025, the iPhone 17 Pro Max started at:
$1,199 for 256GB
Apple offered additional storage configurations.
The phone featured:
- A19 Pro chip
- 6.9-inch display
- 48MP rear camera system
- 18MP Center Stage front camera
- Aluminum unibody design
- Vapor cooling
- ProMotion display
Apple’s original starting price was confirmed when the model launched.
iPhone 17 Pro Max Storage Prices
Storage has a major impact on the price.
Swappa’s September 2026 market data showed the following average listing prices:
| Storage | Average List Price |
|---|---|
| 256GB | $1,136 |
| 512GB | $1,330 |
| 1TB | $1,496 |
| 2TB | $1,530 |
Average sale prices were lower in some categories.
These are market figures, not current Apple retail prices.
Is the iPhone 17 Pro Max Still Sold by Apple?
No.
Apple discontinued the iPhone 17 Pro Max after introducing the iPhone 18 Pro Max.
This is normal for Apple’s Pro lineup. The previous generation typically leaves Apple’s main store when its successor launches.
However, discontinuation does not mean the phone has stopped working.
Existing iPhone 17 Pro Max devices continue to operate and receive Apple’s supported software updates.
Current iPhone 17 Pro Max Retailer Prices
Remaining inventory can still be found at major retailers and carriers.
For example, Best Buy has continued listing 256GB iPhone 17 Pro Max configurations around the original $1,199.99 retail price in some carrier configurations.
Refurbished units can be cheaper.
Best Buy listings have shown refurbished 256GB unlocked devices around the $1,165–$1,249 range, depending on condition and seller/listing.
Used iPhone 17 Pro Max Price
The used market is more variable.
Swappa’s September 10 data showed:
- Starting price: $927
- Average price: $1,270
- Unlocked 256GB average: $1,123
- Unlocked 512GB average: $1,331
- Unlocked 1TB average: $1,489
- Unlocked 2TB average: $1,508
Condition, battery health, carrier status and storage can all affect the actual selling price.
Why Prices Are Still High
The iPhone 17 Pro Max remains relatively expensive because it is only one generation old.
The launch of the iPhone 18 Pro Max also creates a limited-stock situation.
Some buyers may prefer the older model because:
- It can cost less than the newest flagship.
- It still has very high-end performance.
- Its camera system remains advanced.
- It may be available through retailer promotions.
- Some buyers prefer its design.
iPhone 17 Pro Max vs iPhone 18 Pro Max
The iPhone 18 Pro Max starts at $1,299, which is $100 more than the original iPhone 17 Pro Max launch price.
| Model | Starting Price |
|---|---|
| iPhone 17 Pro Max launch price | $1,199 |
| iPhone 18 Pro Max | $1,299 |
The newer model adds a newer A20 Pro chip, camera improvements and longer battery performance.
Should You Buy the iPhone 17 Pro Max Now?
It can make sense if you find a good price.
A new or excellent-condition 17 Pro Max around $1,000–$1,150 can be interesting compared with paying $1,299 for the newer model.
However, the price difference should be large enough to justify buying the older generation.
If the 17 Pro Max costs almost the same as the 18 Pro Max, the newer model generally makes more sense.
What to Check Before Buying
Because Apple no longer sells it directly, buyers should be more careful with third-party listings.
Check:
- Battery health
- IMEI status
- Carrier lock
- Activation lock
- Physical condition
- Original parts
- Storage capacity
- Return policy
- Warranty
- Seller reputation
Be particularly careful with unusually cheap listings.
Frequently Asked Questions
How much was the iPhone 17 Pro Max in the USA?
It launched at $1,199 for 256GB.
Is the iPhone 17 Pro Max discontinued?
Yes. Apple removed it from its official store after launching the iPhone 18 Pro Max.
How much is a used iPhone 17 Pro Max?
Current used-market prices vary, but Swappa reported a starting price around $927 and an average around $1,270 in September 2026.
Is the iPhone 17 Pro Max still worth buying?
It can be, especially if you find a substantial discount compared with the iPhone 18 Pro Max.
What was the cheapest iPhone 17 Pro Max?
The original 256GB configuration started at $1,199.
Final Price Guide
The iPhone 17 Pro Max originally cost $1,199 in the USA, but there is no longer a current Apple retail price because the model has been discontinued.
For September 2026, buyers should think in terms of market pricing, with used and refurbished models commonly ranging from under $1,000 to well above $1,300 depending on storage and condition.