If you are searching for the iPhone price in the USA, Apple currently offers several models at different price points. The lineup includes the iPhone 17e, iPhone 17, iPhone Air, and the newly announced iPhone 18 Pro and iPhone 18 Pro Max.
As of September 15, 2026, Apple has also changed some prices after its latest iPhone launch. The iPhone 17 Pro and iPhone 17 Pro Max have been removed from Apple’s official store, while the new iPhone 18 Pro series has taken their place.
Quick Answer
The current iPhone prices in the USA start at approximately $699 for the iPhone 17e and go up to $2,499 for the 2TB iPhone 18 Pro Max.
| iPhone Model | Starting U.S. Price |
|---|---|
| iPhone 17e | $699 |
| iPhone 17 | $899 |
| iPhone Air | $1,099 |
| iPhone 18 Pro | $1,199 |
| iPhone 18 Pro Max | $1,299 |
| iPhone Duo | $1,999 |
Apple’s current store lists the iPhone 17e from $699, iPhone 17 from $899, iPhone Air from $1,099, and iPhone 18 Pro models from $1,199.
iPhone 17e Price in the USA
The iPhone 17e is currently the lowest-priced new iPhone in Apple’s U.S. lineup.
The 256GB version starts at $699, while the 512GB version starts at $899. Apple lists the device with a 6.1-inch display, A19 chip, 48MP Fusion camera system, and Apple Intelligence support.
| Storage | U.S. Price |
|---|---|
| 256GB | $699 |
| 512GB | $899 |
For shoppers who want a current iPhone without spending $1,000 or more, the 17e is the entry-level option.
iPhone 17 Price in the USA
The regular iPhone 17 starts at $899 in the United States.
The device has a 6.3-inch Super Retina XDR display with ProMotion, an A19 chip, a 48MP Dual Fusion camera system, and up to 30 hours of video playback according to Apple’s specifications.
The higher price compared with the 17e reflects its larger feature set and more advanced display and camera hardware.
iPhone Air Price in the USA
The iPhone Air starts at $1,099 in Apple’s current U.S. lineup.
It is designed around a thin and lightweight form factor while still using Apple’s A19 Pro chip. It has a 6.5-inch Super Retina XDR display with ProMotion and an Always-On display.
The iPhone Air is therefore positioned between the standard iPhone 17 and the iPhone 18 Pro.
iPhone 18 Pro Price in the USA
The newest Pro generation starts at $1,199.
Apple’s iPhone 18 Pro is available with:
- 256GB
- 512GB
- 1TB
- 2TB
The maximum 2TB configuration reaches $2,399.
| Storage | iPhone 18 Pro |
|---|---|
| 256GB | $1,199 |
| 512GB | $1,399 |
| 1TB | $1,799 |
| 2TB | $2,399 |
Apple introduced the 18 Pro with an A20 Pro chip, new camera technology and improved battery performance.
iPhone 18 Pro Max Price in the USA
The iPhone 18 Pro Max starts at $1,299 for 256GB.
Its highest 2TB configuration costs $2,499.
| Storage | iPhone 18 Pro Max |
|---|---|
| 256GB | $1,299 |
| 512GB | $1,499 |
| 1TB | $1,899 |
| 2TB | $2,499 |
The Pro Max is currently Apple’s premium conventional iPhone before the company’s new foldable iPhone Duo.
What Happened to the iPhone 17 Pro?
Apple has discontinued the iPhone 17 Pro and iPhone 17 Pro Max following the September 2026 launch of the iPhone 18 Pro family.
The iPhone 17 Pro originally started at $1,099, while the iPhone 17 Pro Max started at $1,199. They are no longer sold directly through Apple’s online store.
However, remaining inventory can still be found through retailers and carriers.
Why iPhone Prices Differ in the USA
The advertised Apple price is not always the final amount you pay.
Several factors can change the final cost.
Sales tax
Apple’s displayed U.S. prices generally do not include local sales tax. The amount depends on the state and, in some locations, the city or county.
For example, a $1,199 iPhone will cost more than $1,199 after applicable sales tax.
Storage
Storage is one of the biggest price differences between iPhone configurations.
Moving from 256GB to 512GB, 1TB or 2TB can add hundreds of dollars.
Carrier promotions
AT&T, Verizon and T-Mobile frequently advertise trade-in and installment offers.
A phone advertised as “free” may actually require a qualifying plan and monthly bill credits.
Trade-in value
Apple currently offers trade-in credit toward eligible iPhones. For the iPhone 18 Pro generation, Apple says eligible iPhone 13 or later devices can receive up to $885 depending on the model and condition.
Is Buying an iPhone From Apple Worth It?
Buying directly from Apple has several advantages.
You can generally select your preferred storage and configuration, and Apple provides setup assistance and trade-in options.
An iPhone purchased directly from Apple is generally unlocked, although carrier-financed purchases can have carrier-specific restrictions until the device is paid off. Apple’s current iPhone store explains these connectivity and financing conditions.
iPhone Price USA vs Carrier Price
A carrier’s monthly price should not automatically be compared with Apple’s full retail price.
For example:
Apple retail price: $1,299
Carrier offer: potentially a much lower monthly payment
The carrier may require:
- An eligible unlimited plan
- A trade-in
- A new line
- Monthly bill credits
- A specific financing term
Always calculate the total cost over the entire contract before deciding.
Best iPhone for Different Budgets
Under $800
The iPhone 17e is the obvious starting point.
Around $900
The iPhone 17 provides a more advanced overall package.
Around $1,100
The iPhone Air is positioned for buyers who prioritize a thin design and Pro-level performance.
Around $1,200–$1,300
The iPhone 18 Pro and Pro Max are the premium choices.
Around $2,000
The iPhone Duo enters a completely different category as Apple’s first foldable iPhone, starting at $1,999.
Frequently Asked Questions
What is the cheapest new iPhone in the USA?
The current Apple lineup starts with the iPhone 17e at $699.
How much is the iPhone 17 in the USA?
The iPhone 17 currently starts at $899 through Apple’s U.S. store.
How much is the iPhone 18 Pro Max?
The iPhone 18 Pro Max starts at $1,299 for 256GB and reaches $2,499 for 2TB.
Are iPhone prices in the USA before tax?
Yes. Advertised Apple prices generally exclude applicable state and local sales tax.
Is the iPhone 17 Pro Max still sold by Apple?
No. Apple discontinued the iPhone 17 Pro Max after introducing the iPhone 18 Pro Max.
Final Price Guide
For buyers researching the iPhone price USA, the current market ranges from about $699 for the iPhone 17e to $2,499 for the highest-storage iPhone 18 Pro Max.
The best value depends on how much performance, storage, camera capability and display technology you need. Always check the final checkout price because sales tax, storage, carrier financing and trade-in promotions can significantly change the amount you actually pay.